Leading healthcare technology company rebrands to reflect expertise in advanced automation, data intelligence and expert services
30 January 2020
Healthcare technology leader, Omnicell UK, has launched its new brand to mark 25 years of driving innovation in medication and supply automated technology and medication adherence solutions.
The rebrand will reinforce Omnicell’s excellence and credentials in the fields of advanced automation, data intelligence and expert services.
Over the coming months, Omnicell UK&I customers and the wider market will begin to see the pioneering new brand communicated across all documentation, products, software and digital platforms.
Omnicell’s core ethos to improve patient care across all healthcare settings remains very much intact. Customers will continue to receive the most cutting edge products brought to market with the same levels of service and support. The rebrand makes a bold statement and underlines the company’s objectives and plans for future growth.
Omnicell’s products and services fall into three distinct areas: adherence automation, pharmacy automation and supplies automation. These all underpin a core aim of reducing medication dispensing errors, improving patient safety, driving supplies efficiency, enabling medical professionals to spend more time on face-to-face patient care.
Following extensive growth in the sector, Omnicell’s products and services can now be found inside the hospital environment, including A&E, wards and pharmacies, as well as in community pharmacy, care facilities and the home.
Paul O’Hanlon, Managing Director at Omnicell UK & Ireland, comments; “We wanted the Omnicell brand identity to strongly reflect and communicate the sheer scope of our products and services and progress within healthcare technology. We are delighted to announce our ‘new look’ and are excited to share it with our customers and the wider market. Over the last 25 years, Omnicell has evolved and innovated in this industry. This new branding helps to reflect our reputation and status as a leading provider of automated healthcare solutions.”