Industry Insight
Discovery Technology
Analytical Laboratory Technology
Biopharma
Manufacturing
Delivery Systems
Ingredients, Formulation and Finishing
Bioprocessing
View our other publications with free access to extensive archives
  To print this article:
Existing subscribers please log in:
 
  USER NAME  
  PASSWORD  
   Or select

Or become a subscriber
 
 
 

Customer Contact

Traditional marketing has served the industry well, but it is now at odds with the new digital environment in which customers have more choice and control and less reliance on pharma brands. Mark Millar from praemedica digital explores the cause and effects.

Mark Millar, praemedica digital (June 2015)

Keywords: Product-centric, Digital content, Patient choice, Mixed media, Individual-centric web

    View full article    |    Back to Industry Insight section




Advair,Flovent,VentolinSymbicort,Serevent,FlonaseAstelin Rhinocort
IPTonline © 2004 The Pharmaceutical Technology Journal | Terms and Conditions | info@iptonline.com | UK Contacts |
Providing a platform of communication on new ideas, developments and innovations | UK Tel No. +44 20 77243456 | Back to top of page |