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Helping Emerging Companies Make it Big

The commercialisation of a new technology is the most important task that an emerging company will undertake; by getting certain key factors right, companies can ensure that their technology stands the best possible chance of being transformed into a successful product.

David Edington and James Wright, PA Consulting Group and Angus Forster, formerly with PA Consulting (September 2010)

Keywords: commercialisation new technology important task emerging company key factors successful product

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