A change is Gonna Come
Over 200 senior pharma executives gathered at The Dorchester (London) on February 10th to take part in this year’s Economist Pharma Summit entitled ‘Reinventing Pharma for a New Generation’. Topics for discussion included the outlook for the pharma industry in the long term, business models for future success, and how the pharma industry needs to rebuild its image and position itself as a key industry in tomorrow’s marketplace.
IPT editor Pam Barnacal (March 2011)
Keywords: pharma industry