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Face the Facts

Can pharma do more to connect with social media? While regulatory compliance can restrict the actions of employees to some extent, and exposing executives to public air time is always risky, better patient engagement is crucial, argues Russell Goldsmith at Audere Communications.

Russell Goldsmith, Audere Communications (September 2014)

Keywords: Online resources, Self-diagnosis, Patient engagement, Multi-channel marketing, Adverse drug reaction

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