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The place of eHealth in the pharma industry ensures its ongoing modernisation and continual growth, meaning that the market for digital devices flourishes. Making the most of this is Peter Ballard, whose company Foolproof has recently designed a smart pill bottle which relies on Internet of Things technology to improve patient adherence.

Peter Ballard, Foolproof (July 2016)

Keywords: Experience design, Partner collaboration, Internet of Things, Smart technology

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