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Putting Patients First

With the over-the-counter market opening up new opportunities to both pharma companies and patients, Thomas Hein from Hermes Pharma reveals why user-friendly medicines may be the best option for businesses looking to stand out from the competition.

Dr Thomas Hein, Hermes Pharma (December 2014)

Keywords: Over-the-counter market, Difficulties swallowing tablets, Solid dosage forms, User-friendly formulations, Improved compliance

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