Putting Patients First
With the over-the-counter market opening up new opportunities to both pharma companies and patients, Thomas Hein from Hermes Pharma reveals why user-friendly medicines may be the best option
for businesses looking to stand out from the competition.
Dr Thomas Hein, Hermes Pharma (December 2014)
Keywords: Over-the-counter market, Difficulties swallowing tablets, Solid dosage forms, User-friendly formulations, Improved compliance