Power to the Patients

Treatment adherence and brand loyalty can be boosted by medicines that are easy to use and appeal to a broad range of patients, providing a unique commercial opportunity for pharma companies to increase market share and differentiate themselves from competitors

Detlev Haack and Martin Köberle, Hermes Pharma (December 2013)

Keywords: Treatment adherence, User-friendly dosage forms, TOPO technology, Hot melt coating (HMC)

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