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Power to the Patients Treatment adherence and brand loyalty can be boosted by medicines that are easy to use and appeal to a broad range of patients, providing a unique commercial opportunity for pharma companies to increase market share and differentiate themselves from competitors Detlev Haack and Martin Köberle, Hermes Pharma (December 2013)
Keywords: Treatment adherence,
User-friendly dosage
forms,
TOPO technology,
Hot melt coating
(HMC)
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